Benefits of adding e-bikes to your hospitality business
An electric bike (e-bike for short) is a motorised bicycle with an integrated electric motor that is used to provide propulsion. This means that less power, or in some cases even no power at all, is required to move forward. The support works based on power from a battery, the capacity of which determines the time and distance that can be covered with the bicycle before the battery has to be recharged. E-bikes can also be called pedelecs, which means that the power is activated by pedalling instead of by throttle.
The bicycle market
In 2019, the global e-Bike market was estimated at $14,4bn with growth prospects at a CAGR of 10.3% from 2020 to 2025, to generate $25.9 billion revenue by 2025
In the Netherlands, Europe’s largest adopter of bicycles, 17 million inhabitants together have 23 million bicycles, and more than a quarter of all daily trips are made by bike. In 2021, for the first time, more new electric bikes were sold than ‘regular’ bikes. Of the new bicycles sold in 2021, 52% were e-Bikes.
This trend is seen across Europe – in 2020, some 500,000 new bicycles were sold in Belgium, 50% of which were electric.
Reduce environmental impact
To support the Paris Agreement, a legally binding international treaty on climate change created in 2015, businesses around the world are doing their part to reduce greenhouse gas emissions.
E-bikes are a sustainable mode of transport with considerably less environmental impact than other forms of transport. According to research by Mirjan Bouwman of the University of Groningen in the Netherlands, an e-Bike uses only about 10 per cent of the energy needed to power a car, is 13 times more energy efficient than a typical four-door sedan and six times more efficient than rail transport.
Providing e-bikes for guests to explore the area around your hotel will help your business reduce its environmental impact and attract guests looking for a more sustainable stay.
Travel economically and efficiently
The e-Bike is the next evolutionary step in cycling, allowing for longer rides and greater distances without the cost of hiring a car. And with fuel prices at record highs, providing your guests with a more economical solution can make them look favourably upon their stay.
Both technological progress and growing environmental awareness, improved bicycle infrastructure and changing mobility rules in favour of bicycle-users mean that the bicycle market, and especially the pedelec market, is booming. The growing popularity of e-Bikes means that more and more customers are using the availability of e-Bikes as one of their selection criteria when choosing a hotel.
Cesano Group e-Bike solutions
Cesano Group provides a total e-bike solution for the hospitality and hotel market: e-Bikes including insurance, maintenance and repairs, roadside assistance and financing. Cesano can also advise hotel managers on their choice of e-Bikes and the corresponding rental models.
Cesano Group takes the burden away from hospitality operators – who simply promote and rent out the e-Bikes as much as possible, and Cesano Group does the rest. Any repairs and bike-care activities are done by Cesano Group. The rental income is then divided between the hotel and Cesano Group according to prior agreements. The profitability resulting from renting out e-Bikes can generate additional income in the years to come, and provide a sustainable and fun option for guests without imposing an additional burden on your hotel staff.
If you are interested in learning more about Cesano Group’s e-bike solutions, please contact your Relationship Manager or firstname.lastname@example.org.
Sources: Statista, https://www.psmarketresearch.com/market-analysis/e-bike-market; www.government.nl/topics/bicycles; www.iamexpat.nl/lifestyle/lifestyle-news